Wherehouse
Leroy Merlin

โœจ AI-enriched listings, built to clear Leroy Merlin QC

Put your brand on Leroy Merlin Marketplace, the smart way

Wherehouse uses the product data your brand already maintains, enriches it with AI into Leroy Merlin-ready listings, and submits them on your behalf. You donโ€™t touch a loadsheet.

Leroy Merlin listings go through their own QC. Because ours arrive already shaped for what Leroy Merlin expects, our success rate is very high, meaning faster time on shelf and more time selling.

Why brand owners and distributors want on Leroy Merlin Marketplace

Leroy Merlin carries one of the most trusted retail names in South Africa. Being live on Leroy Merlin Marketplace puts your brand in front of high-intent shoppers under a household banner.

Retail-grade trust

Shoppers buy on Leroy Merlin because they trust the Leroy Merlin brand, and that trust extends to listings on the marketplace.

High-growth channel

Leroy Merlin Marketplace is one of the fastest-growing channels in South Africa. Early presence builds category position before it gets crowded.

Buy Box opportunity

Once listed, your range becomes eligible for the Leroy Merlin Buy Box, and the order volume that comes with winning it.

How your brand gets onto Leroy Merlin

Four steps. No per-SKU loadsheets, no seller-portal data re-entry, no guessing where your listing sits in the queue.

1

Connect your product sources

Plug in your ERP, inventory system, online store and supplier feeds. Whatever holds your real product data today.

2

AI enrichment for Leroy Merlin QC

Our AI improves titles, structures descriptions and fills missing attributes, reshaping your existing data into the format Leroy Merlinโ€™s QC team prefers. (A small per-listing enrichment fee applies.)

3

Submit on your behalf

We submit your enriched listings to Leroy Merlin. You donโ€™t touch a loadsheet, you donโ€™t learn the seller portal workflow.

4

Track QC and surface action items

Leroy Merlin QC reviews and approves. Any rejections come back with plain-language reasons and clear action items, so you know exactly what to fix in your catalogue or ERP.

Honest expectation: Leroy Merlin approves listings via their own QC team. Outcomes and timing are theirs to set. What we control is the quality of what we submit, and thatโ€™s where the AI enrichment earns its keep. Our success rate is very high because the listings already arrive in their preferred shape.

The minute youโ€™re live on Leroy Merlin

Getting listed is the start. Once your Leroy Merlin store is live, the same Wherehouse platform keeps everything in sync and gives you real visibility on whatโ€™s working.

Stock stays accurate

Stock from your ERP or store pushes through to Leroy Merlin so you donโ€™t oversell, the fastest way to take a hit on seller standing.

Leroy Merlin orders flow back

Orders captured on Leroy Merlin land in your ERP or accounting system automatically. No retyping, no missed picks.

Real profitability

See net profit per SKU after Leroy Merlin fees, shipping and COGS, not just gross revenue.

Win the Buy Box

When youโ€™re ready, automate Buy Box repricing within your guardrails, on the same platform.

Built for brand owners and distributors on Leroy Merlin

  • โœ“ Your existing product data is the source of truth. AI enrichment shapes it for Leroy Merlin. It doesnโ€™t invent product facts.
  • โœ“ Paste in your SKUs and the system does the rest, including AI enrichment, from catalogue map through to submission.
  • โœ“ Leroy Merlinโ€™s loadsheet templates, attribute requirements and image specs handled for you, not memorised by your team.
  • โœ“ QC rejections come back in plain language with the exact field to fix at source, not as cryptic codes you have to decode.

Faster time to shelf on Leroy Merlin

Listings that arrive in Leroy Merlinโ€™s preferred shape clear QC faster than ones that donโ€™t. Our AI enrichment exists for exactly this reason. It keeps your range moving through their approvals instead of stuck in revision loops.

And once your Leroy Merlin store is live, the same Wherehouse platform syncs your stock, captures your orders and shows you your real profit. One workflow from list to sell to scale.

๐Ÿ’ต Pricing

No per-channel, per-user or per-SKU fees.

Subscriptions are billed monthly. You can cancel at any time.

Tracking & Sync

Every plan includes unlimited connected sales channels. Growth and Retail add ERP, accounting and inventory integrations.

Included on every plan
Unlimited orders and products tracked

These save you time

These make you more money

Track

Starter

R399
per month, incl. VAT

For sellers who want every channel in one view alongside the tools to succeed.

Every feature mentioned above
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders
Orders synced
10 Auto Product Listingsper month then R5 per listing
Retailer integrations
API access
Supplier feed integration

14-day free trial. Self onboarding with customer support. Cancel anytime.

Sync
Recommended

Growth

R1,099
per month, incl. VAT

For sellers who run an ERP, accounting or inventory system and want orders and stock to flow into it.

Everything in Starter
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
300 Orders syncedper month then R4.40 incl. VAT per extra order
25 Auto Product Listingsper month then R5 per listing
Add retailer integrations R750 / month each
Supplier feed integration

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Scale

Retail

R4,799
per month, incl. VAT

For brands and distributors supplying retailers, or syncing more than about 1,100 orders a month.

Everything in Growth
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
2,500 Orders syncedper month No order overage Need more?
100 Auto Product Listingsper month then R5 per listing
2 Retailer integrations included YuppiechefSuperbalist and then R750 / month each

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Full comparison

Every feature, across all three plans.

Starter
R399
Growth
R1,099
Retail
R4,799
These save you time
Unlimited
Unlimited
Unlimited

Sell on every marketplace your customers already use, and add the next one without a new per-channel fee.

Connect every marketplace you sell on. There is no per-channel fee. No limit on seller accounts. You can connect multiple accounts on the same channel, such as more than one Takealot or Shopify account.

Amazon
BigCommerce
Bobshop
Commerce7
Ecwid
Leroy Merlin
Loot
Magento
Makro
Shopify
Takealot
WooCommerce
Unlimited
Unlimited
Unlimited

See every order from every channel in one place, so nothing sits unseen in a seller portal.

Orders come into the Wherehouse dashboard for a central overview and management.

Unlimited
Unlimited
Unlimited

Your whole catalogue lives in one place, so you manage what you sell without jumping between marketplaces.

Products come into the Wherehouse dashboard so the whole catalogue sits in one place for overview and management.

Unlimited
Unlimited
Unlimited

Grow the range as far as the demand goes. A bigger catalogue does not mean a bigger bill.

No cap on the number of products you track in Wherehouse.

Unlimited
Unlimited
Unlimited

Give warehouse, finance and support the access they need, without paying for every extra person.

Add your whole team to the dashboard, with fine-grained access control for each user. There is no per-user fee.

โ€”
300 included
then R4.40 incl. VAT each
2,500 included
No overage
Need more?

Orders land in the systems you already run, so the team stops retyping them and stock stays accurate.

Orders synced through your integrations into the systems you already use. Growth includes 300, then R4.40 incl. VAT each. Retail includes 2,500 with no order overage.

Included
Included
Included

Stop logging into each marketplace to see how the day is going. One view covers orders, products and performance, at your desk or on your phone.

All your sales channels are consolidated into a single global overview. Orders, products and analytics sit in one place, including on mobile.

Included
Included
Included

An executive summary of everything you need each day, delivered straight to your phone on WhatsApp at a time you set.

Included from Starter.

โ€”
Included
Included

Keep the system you already trust as the source of truth. Pricing, stock and orders stay in step, so you stop double-handling and stop overselling.

Connect to your ERP, accounting and inventory systems. Included on Growth and Retail.

Cin7 Core
Dear Inventory
inFlow Inventory
IQ Retail
Mintsoft
Odoo
Quickbooks Online
Sage 300
Unleashed
Vend
Xero
Zoho
โ€”
R750 / month each
2 included
then R750 / month each

Retailer purchase orders come in on their own, and on the retailers that support it, stock updates too. You stop retyping POs.

We sync the retailer purchase order, and stock where that retailer supports it. Examples include Amazon Vendor, Superbalist, Takealot Supplier, Yuppiechef. Add them on Growth for R750 a month each. Retail includes 2, then R750 a month for more.

Yuppiechef
Amazon Vendor
Superbalist
Takealot Supplier
โ€”
Included
Included

Build the workflow you actually want. Pull orders, products and Buy Box data into the tools your team already uses, and push updates back.

Read orders, products and buy box data, and push updates, from the developer docs. Included on Growth and Retail.

โ€”
โ€”
Included

Sell what you do not hold on the shelf. Supplier stock and prices update themselves, so you can promise a date you can keep.

Sync stock and pricing values directly from supported suppliers. Included on Retail.

Agrinet
Amrod
Axiz Digital
Esquire
Google Merchant Center Feed
Jasani
Meta Shopping Feed
Mustek
Pinnacle
Pricecheck
Rectron
Syntech
Tarsus
CSV
JSON
Google Sheets
Excel
FTP
XML
Included
Included
Included

Start from the spreadsheet you already have. Bring products and costs in, and take your data back out whenever you need it.

Bring products, costs and updates in from a spreadsheet, and export your data back out. Included on every plan.

โœ…
โœ…
โœ…

Know what to reorder and what is stuck, across every channel, before a stockout or a dead product costs you.

See stock, movement and what needs attention across your channels in one report.

โœ…
โœ…
โœ…

Ask the question in the chat you already have open. ChatGPT or Claude answers from your live catalogues, so the answer is there when you need it.

Ask ChatGPT or Claude about your live catalogues. Included from Starter.

โœ…
โœ…
โœ…

Send a proper invoice with the order, without rebuilding it in another tool.

Create customer invoice PDFs from your orders.

These make you more money
10 included
per month, then R5 each
25 included
per month, then R5 each
100 included
per month, then R5 each

List the products you have been putting off on the other marketplaces you already sell on. Every item still unlisted is a sale you are missing. We have seen sellers double their total GMV by getting everything listed.

Auto Product Listings included each month. Starter includes 10, Growth 25 and Retail 100. Unused included listings do not roll over. After that, listings are R5 each and can be topped up at any time. Top-ups roll over.

Choose a repricing plan
Add a repricing plan
Add a repricing plan

The seller in the Buy Box gets the order. Automated repricing keeps you there when competitors move, without someone watching prices all day.

A repricing plan includes everything in Starter. Growth and Retail do not include repricing, so add a repricing plan alongside.

โœ…
โœ…
โœ…

See which products and channels actually make money while you can still act on it, not in a report next month.

A live view of sales, fees and profit across your channels, in the Wherehouse dashboard.

โœ…
โœ…
โœ…

A sale only counts if money is left after fees. See cost, fees and profit together so you stop selling products that quietly lose money.

Fees, cost prices and net profit, so you can see what actually makes money.

โœ…
โœ…
โœ…

Customers tell you what to fix and what to push. Spot the products earning trust, and the ones costing you the next sale.

See ratings and what customers are saying, per product or across the account.

โœ…
โœ…
โœ…

Returns are a pattern, not a pile of tickets. See why products come back so you can fix the listing, the product, or the promise.

Track returns and the reasons behind them in the Wherehouse dashboard.

โœ…
โœ…
โœ…

Marketplace stock goes missing. Find what you can claim back and follow it through, so lost units become money in the account again.

Spot Takealot stock you can claim back, and follow the claim from the dashboard.

Need more than 2,500 orders synced?

Syncing more than 2,500 orders a month? We'll tailor a plan and fix the price for 12 months, so your billing stays predictable.

Automated Repricing

Dominate the Buy Box with our automated repricing tool. Set your rules and let us do the rest.

When bundled
200 Repricers

Includes everything in Starter

R549 incl. VAT
/ monthly
R4 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

500 Repricers

Includes everything in Starter

R1,499 incl. VAT
/ monthly
R2 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

1000 Repricers

Includes everything in Starter

R2,499 incl. VAT
/ monthly
R1.70 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

Our Repricer currently supports TakealotMakro

Frequently Asked Questions

Visit our ๐Ÿ“š documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at ๐Ÿ“จ [email protected]

Why do Leroy Merlin listings need AI enrichment? +
Does the AI invent product information? +
What does AI enrichment cost? +
How long does Leroy Merlin QC take? +
What happens if Leroy Merlin rejects a listing? +
What happens after my products are approved and live on Leroy Merlin? +
Can I list my full Leroy Merlin range in bulk? +