Wherehouse

One connected system for South African sellers

Grow every channel without the operational drag.

Get your whole range live on Takealot, Makro, Amazon and the rest in days, not months. Wherehouse keeps stock, orders and pricing in step, and feeds real marketplace fees into the books you already run.

You've got the products. They're just not where the buyers are.

Every marketplace you add multiplies the admin: different loadsheets, stock in too many places, prices that don't move, books that don't reconcile. Most sellers stall before they start. The ones who push through often oversell, and risk their marketplace SLA or having the account suspended.

๐Ÿ‘€ More eyeballs

Millions of shoppers start on Takealot, Makro and Amazon. Extra shelves and extra discovery, on top of wherever you sell today.

๐Ÿ† More credibility

Showing up next to trusted retailers makes the brand feel established to shoppers who would never have found you on their own.

โœ… Ops stay simple

One connection to the store, ERP and accounting you already run. Stock, orders and fees flow in the background.

๐Ÿš€ Product listing

Get the whole range live, in days

Listing one SKU is fine. Listing hundreds across marketplaces is a full-time job. We take the catalogue you already have and submit it in bulk.

  • Pick products, pick a marketplace, send
  • AI fills thin titles, attributes and copy
  • If the page already exists, we attach your offer
๐Ÿ”„ Sync

Stock, orders and fees stay in step

This is the part that keeps growth from turning into chaos. Connect once, then it runs in the background.

  • Stock updates so you don't oversell
  • Marketplace orders land in your store or ERP
  • Fees and payouts hit the books as they really are

Connect the systems you already run.

Takealot
Makro
Amazon
Leroy Merlin
Shopify
WooCommerce
Cin7 Core
Unleashed
Xero
Quickbooks Online
Loot
Bobshop
50+ more

Also Magento, Zoho Books, Vend, IQ Retail, Parcelninja and more. If you run it, we probably talk to it.

2.4m+
Products in sync, in real time
R1.7B+
Marketplace revenue synced every year
50+
Platforms connected

Your rules, not a generic sync

How it works

01

Connect

Your store, ERP, marketplace accounts, or the catalogue you already have. You pick the system of truth.

02

See the opportunity

Wherehouse ranks what isn't live yet, and what each product could be worth on that marketplace.

03

Submit in bulk

Pick products, pick a marketplace, send. Hundreds of SKUs in one go. Days, not months.

04

Stay connected

Sync keeps stock, orders and fees flowing, with your own business logic on top.

A person on your account, not a dump of history

A dedicated account manager helps you onboard and learns how your business actually flows. We run specified example orders first. Nothing automatic goes through until those are right, so connecting Wherehouse will not rewrite a year of accounting overnight.

Every record runs through the same four-stage pipeline

This is why Wherehouse fits almost any seller's setup. Drop what you don't want, translate fields to each platform's shape, tweak values with your rules, then find-and-replace where needed.

Filter

Drop the noise

Skip cancelled orders, discontinued SKUs, or a brand you don't want on that channel.

Map

Translate fields

Copy, set a fixed value, or carry custom attributes from your ERP into the next system.

Adjust

Apply your logic

Maths, prepend/append, conditions. Raise a price, add a stock buffer, build a reference.

Replace

Clean the output

Find-and-replace titles, swap category names, or set a default when a field is empty.

Your business logic, not ours

Rules that match how you actually sell

  • Increase Takealot price by 10% when stock drops below 10 units
  • Hold a 15% stock buffer on one marketplace so you never oversell
  • Prepend TAL- to the order reference, and append the DC code
  • Only list a product if a custom attribute says that channel is allowed
  • Sell your own stock first, then fall back to supplier availability

Conditions gate every stage, so a rule can apply to Takealot and leave Makro alone.

Custom data travels with the product

Warehouse bin, tax class, lead-time bucket, supplier reference: if it lives in your system and has no home on a standard field, we store it as a custom attribute and reuse it.

  • Ingest from the ERP, feed or marketplace
  • Sync it out to another channel in that channel's shape
  • Drive filters, conditions and pricing rules off it
  • Slice the catalogue in the dashboard by your own fields

You pick the system of truth: an ERP, a store, or a spreadsheet. Shopify can be both store and inventory hub.

Built for messy catalogues, not just tidy ones

Listing, buy box, books, more

Get listed, then keep winning

๐Ÿš€ Product listing

  • Opportunities ranked by estimated revenue, so you start with what is most likely to sell
  • AI fills thin titles, descriptions and attributes so listings are marketplace-ready
  • If a product page already exists, we attach your offer instead of creating a duplicate
  • Auto Product Listings included on Starter (10), Growth (25) and Retail (100) per month, then R5 per listing. Unused listings do not roll over

๐Ÿ’ต Buy box repricing

  • Watch competitor prices continuously on Takealot and Makro
  • Decide a winning price, then push it through your own seller account
  • Fixed band, or cost-based from cost plus fees to a profit target
  • Never below your floor. If we can't win profitably, we hold

Makro alone can unlock 15 to 30% extra revenue for sellers who compete properly on price.

Books that match what actually paid out

๐Ÿ“Š Real fees, clean invoices

A marketplace sale isn't the sticker price. Commission, fulfilment and other deductions ride along with every order, so net margin is a fact.

  • Invoices created in Xero, QuickBooks or Zoho Books
  • Credit notes for returns, automatically
  • Customer tax invoices with name, address and VAT filled in

๐Ÿงญ We plug in. We don't replace your accountant.

If your ERP already talks to Xero, we leave that link alone and handle the marketplaces and stock. Running Shopify with no ERP? We write the invoices to Xero directly.

Either way, your accountant keeps working in the system they know.

What else sits on the same connection

๐Ÿ“ˆ Analyse

True profit, not gross

One dashboard for sales, stock and what you actually keep, on desktop or mobile. Compare periods. See which products are worth pushing.

๐Ÿ’ฐ Stock recon

Claim what Takealot owes

We read Takealot's monthly recon sheet and build a compliant claim, so you recover inventory they can't account for instead of leaving it.

See the guide
๐Ÿญ Supplier feeds

Sell stock you don't hold

Connect Syntech, Pinnacle, Amrod and more. Combine supplier availability with your own SOH, and cost-base price off the live supplier offer.

For teams that want to build on top

Public API from Growth

Growth and Retail include API access. If you have developers, they can read orders, products and buy box data, drive repricers in bulk, and push tracking, without waiting on a new connector. It complements the mapping pipeline. It doesn't replace it. Read the docs.

Trusted by SA sellers since 2019

Why sellers trust Wherehouse

๐Ÿ”’ We guard your data

We never sell or share your personal, product or sales data. Encryption is standard, with optional two-factor authentication on every account. Security processes are vetted by independent third parties.

๐Ÿค We never compete with you

We're a SaaS platform, not a marketplace seller. We will never list against your range, and we never sell your data to anyone. A handful of local tools do sync. Almost nobody also does listing, repricing and real accounting in one system.

๐Ÿ‡ฟ๐Ÿ‡ฆ Built here, for this market

Since 2019 we've been connecting South African sellers to Takealot, Makro, Amazon and the rest. 2.4m+ products in sync. R1.7B+ marketplace revenue flowing through every year.

โšก We never cut you off

On Growth, extra synced orders are billed and we keep syncing. Retail includes 2,500 with no order overage. Above a 2,500 average over 12 months, we talk about Enterprise rather than cutting you off.

No onboarding fees. Ever.

You only pay once the account is live

There are no setup fees on any plan. During onboarding we ingest your catalogue and sync a couple of test orders and products, so you know it works before you rely on it. Billed monthly. Cancel any time.

Simple plans that grow as you do

Starter
R399
incl. VAT / month

Unlimited orders and products tracked, and unlimited connected sales channels. 10 Auto Product Listings included per month, then R5 per listing. ERP, accounting and inventory integrations start on Growth.

Growth
R1,099
incl. VAT / month

Everything in Starter, plus 300 orders synced and 25 Auto Product Listings included per month, then R5 per listing. ERP, accounting and inventory integrations, retailer connectors at R750 each, and API access. R4.40 per extra synced order.

Most popular
Retail
R4,799
incl. VAT / month

Everything in Growth, with 2,500 orders synced and 100 Auto Product Listings included per month, then R5 per listing. Two retailer integrations included. No order overage.

Syncing more than 2,500 orders a month on average over 12 months? . Listing credits are included each month and do not roll over. Repricing from R439 / month, and every repricing plan includes everything in Starter. See full plan details

Proof, and what we won't oversell

Mr Vinyl

6,700+ SKUs ยท 3 new marketplaces

Takealot, Makro, Bobshop. Zero extra hires.

"Wherehouse let us reach every screen in South Africa, without changing how we work."

Supernova Brands

+40% GMV ยท zero manual overhead

Cin7 Core as the hub. Channels synced in the background, without platform-hopping.

Honest limits

  • Auto-listing is best-effort. Most sellers see 90%+ success, but marketplace QC can still fail.
  • We don't sell listing without sync. Listing alone just sets you up to oversell.

"Wherehouse has changed my life and my business. From the time someone places an order right up until they receive it, I could literally be asleep if I choose."

Simone Penn
CEO, Mothers' Nature Cosmetics

"Wherehouse painlessly synchronises our inventory and orders to all our sales channels and our accounting system. It even tracks returns and refunds."

Cary Pragdin
General Manager, GreenPaws

Ready to simplify marketplace selling?

No setup fees. We ingest your data and sync a couple of test orders, so you know it works before you rely on it. You only pay once the account is live.

Wherehouse eCommerce Sync ยท by PulseDroid Technology (Pty) Ltd

๐Ÿ’ต Pricing

No per-channel, per-user or per-SKU fees.

Subscriptions are billed monthly. You can cancel at any time.

Tracking & Sync

Every plan includes unlimited connected sales channels. Growth and Retail add ERP, accounting and inventory integrations.

Included on every plan
Unlimited orders and products tracked

These save you time

These make you more money

Track

Starter

R399
per month, incl. VAT

For sellers who want every channel in one view alongside the tools to succeed.

Every feature mentioned above
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders
Orders synced
10 Auto Product Listingsper month then R5 per listing
Retailer integrations
API access
Supplier feed integration

14-day free trial. Self onboarding with customer support. Cancel anytime.

Sync
Recommended

Growth

R1,099
per month, incl. VAT

For sellers who run an ERP, accounting or inventory system and want orders and stock to flow into it.

Everything in Starter
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
300 Orders syncedper month then R4.40 incl. VAT per extra order
25 Auto Product Listingsper month then R5 per listing
Add retailer integrations R750 / month each
Supplier feed integration

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Scale

Retail

R4,799
per month, incl. VAT

For brands and distributors supplying retailers, or syncing more than about 1,100 orders a month.

Everything in Growth
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
2,500 Orders syncedper month No order overage Need more?
100 Auto Product Listingsper month then R5 per listing
2 Retailer integrations included YuppiechefSuperbalist and then R750 / month each

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Full comparison

Every feature, across all three plans.

Starter
R399
Growth
R1,099
Retail
R4,799
These save you time
Unlimited
Unlimited
Unlimited

Sell on every marketplace your customers already use, and add the next one without a new per-channel fee.

Connect every marketplace you sell on. There is no per-channel fee. No limit on seller accounts. You can connect multiple accounts on the same channel, such as more than one Takealot or Shopify account.

Amazon
BigCommerce
Bobshop
Commerce7
Ecwid
Leroy Merlin
Loot
Magento
Makro
Shopify
Takealot
WooCommerce
Unlimited
Unlimited
Unlimited

See every order from every channel in one place, so nothing sits unseen in a seller portal.

Orders come into the Wherehouse dashboard for a central overview and management.

Unlimited
Unlimited
Unlimited

Your whole catalogue lives in one place, so you manage what you sell without jumping between marketplaces.

Products come into the Wherehouse dashboard so the whole catalogue sits in one place for overview and management.

Unlimited
Unlimited
Unlimited

Grow the range as far as the demand goes. A bigger catalogue does not mean a bigger bill.

No cap on the number of products you track in Wherehouse.

Unlimited
Unlimited
Unlimited

Give warehouse, finance and support the access they need, without paying for every extra person.

Add your whole team to the dashboard, with fine-grained access control for each user. There is no per-user fee.

โ€”
300 included
then R4.40 incl. VAT each
2,500 included
No overage
Need more?

Orders land in the systems you already run, so the team stops retyping them and stock stays accurate.

Orders synced through your integrations into the systems you already use. Growth includes 300, then R4.40 incl. VAT each. Retail includes 2,500 with no order overage.

Included
Included
Included

Stop logging into each marketplace to see how the day is going. One view covers orders, products and performance, at your desk or on your phone.

All your sales channels are consolidated into a single global overview. Orders, products and analytics sit in one place, including on mobile.

Included
Included
Included

An executive summary of everything you need each day, delivered straight to your phone on WhatsApp at a time you set.

Included from Starter.

โ€”
Included
Included

Keep the system you already trust as the source of truth. Pricing, stock and orders stay in step, so you stop double-handling and stop overselling.

Connect to your ERP, accounting and inventory systems. Included on Growth and Retail.

Cin7 Core
Dear Inventory
inFlow Inventory
IQ Retail
Mintsoft
Odoo
Quickbooks Online
Sage 300
Unleashed
Vend
Xero
Zoho
โ€”
R750 / month each
2 included
then R750 / month each

Retailer purchase orders come in on their own, and on the retailers that support it, stock updates too. You stop retyping POs.

We sync the retailer purchase order, and stock where that retailer supports it. Examples include Amazon Vendor, Superbalist, Takealot Supplier, Yuppiechef. Add them on Growth for R750 a month each. Retail includes 2, then R750 a month for more.

Yuppiechef
Amazon Vendor
Superbalist
Takealot Supplier
โ€”
Included
Included

Build the workflow you actually want. Pull orders, products and Buy Box data into the tools your team already uses, and push updates back.

Read orders, products and buy box data, and push updates, from the developer docs. Included on Growth and Retail.

โ€”
โ€”
Included

Sell what you do not hold on the shelf. Supplier stock and prices update themselves, so you can promise a date you can keep.

Sync stock and pricing values directly from supported suppliers. Included on Retail.

Agrinet
Amrod
Axiz Digital
Esquire
Google Merchant Center Feed
Jasani
Meta Shopping Feed
Mustek
Pinnacle
Pricecheck
Rectron
Syntech
Tarsus
CSV
JSON
Google Sheets
Excel
FTP
XML
Included
Included
Included

Start from the spreadsheet you already have. Bring products and costs in, and take your data back out whenever you need it.

Bring products, costs and updates in from a spreadsheet, and export your data back out. Included on every plan.

โœ…
โœ…
โœ…

Know what to reorder and what is stuck, across every channel, before a stockout or a dead product costs you.

See stock, movement and what needs attention across your channels in one report.

โœ…
โœ…
โœ…

Ask the question in the chat you already have open. ChatGPT or Claude answers from your live catalogues, so the answer is there when you need it.

Ask ChatGPT or Claude about your live catalogues. Included from Starter.

โœ…
โœ…
โœ…

Send a proper invoice with the order, without rebuilding it in another tool.

Create customer invoice PDFs from your orders.

These make you more money
10 included
per month, then R5 each
25 included
per month, then R5 each
100 included
per month, then R5 each

List the products you have been putting off on the other marketplaces you already sell on. Every item still unlisted is a sale you are missing. We have seen sellers double their total GMV by getting everything listed.

Auto Product Listings included each month. Starter includes 10, Growth 25 and Retail 100. Unused included listings do not roll over. After that, listings are R5 each and can be topped up at any time. Top-ups roll over.

Choose a repricing plan
Add a repricing plan
Add a repricing plan

The seller in the Buy Box gets the order. Automated repricing keeps you there when competitors move, without someone watching prices all day.

A repricing plan includes everything in Starter. Growth and Retail do not include repricing, so add a repricing plan alongside.

โœ…
โœ…
โœ…

See which products and channels actually make money while you can still act on it, not in a report next month.

A live view of sales, fees and profit across your channels, in the Wherehouse dashboard.

โœ…
โœ…
โœ…

A sale only counts if money is left after fees. See cost, fees and profit together so you stop selling products that quietly lose money.

Fees, cost prices and net profit, so you can see what actually makes money.

โœ…
โœ…
โœ…

Customers tell you what to fix and what to push. Spot the products earning trust, and the ones costing you the next sale.

See ratings and what customers are saying, per product or across the account.

โœ…
โœ…
โœ…

Returns are a pattern, not a pile of tickets. See why products come back so you can fix the listing, the product, or the promise.

Track returns and the reasons behind them in the Wherehouse dashboard.

โœ…
โœ…
โœ…

Marketplace stock goes missing. Find what you can claim back and follow it through, so lost units become money in the account again.

Spot Takealot stock you can claim back, and follow the claim from the dashboard.

Need more than 2,500 orders synced?

Syncing more than 2,500 orders a month? We'll tailor a plan and fix the price for 12 months, so your billing stays predictable.

Automated Repricing

Dominate the Buy Box with our automated repricing tool. Set your rules and let us do the rest.

When bundled
200 Repricers

Includes everything in Starter

R549 incl. VAT
/ monthly
R4 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

500 Repricers

Includes everything in Starter

R1,499 incl. VAT
/ monthly
R2 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

1000 Repricers

Includes everything in Starter

R2,499 incl. VAT
/ monthly
R1.70 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

Our Repricer currently supports TakealotMakro