Wherehouse

For brands & distributors

List your range on every major marketplace in days, not months

Wherehouse pulls product data from the systems you already use, consolidates it into one clean catalogue, then automatically formats and submits listings to the right marketplace.

Skip the spreadsheet-per-channel grind. Get your brand discoverable in front of millions of marketplace buyers without growing a listings team.

Why brand owners and distributors get stuck

You already have great product data. It lives in your ERP, on your own store, in supplier sheets, in marketing assets. The problem isnโ€™t the data, itโ€™s reshaping it for every channel.

Every marketplace wants something different

Different category trees, attribute names, image rules, barcode requirements and loadsheet formats. One product catalogue, four sets of rules.

Manual listings donโ€™t scale

Listing one SKU is annoying. Listing hundreds across multiple marketplaces becomes a full-time admin job, right when you should be focused on selling.

Slow time-to-market = lost sales

Every week a SKU isnโ€™t live is a week of missed search impressions, missed buy-box opportunities and competitors taking the share.

How Wherehouse gets your brand live

One catalogue in. Channel-ready listings out. No spreadsheets per marketplace, no copy-paste, no listings analyst.

1

Pull from every product source you have

We connect to your ERP, inventory system, Shopify or WooCommerce store, existing marketplace accounts and supplier feeds. Whatever has product data today.

2

Consolidate & enrich into one catalogue

SKUs from different systems merge into a single product record. Where descriptions, titles or attributes are thin, our AI enrichment fills the gaps so listings are marketplace-ready, not generic.

3

Auto-submit to each marketplace

We reshape your catalogue into each marketplaceโ€™s exact format and submit it through their API or seller portal. Approvals tracked and rejections flagged with the exact field to fix, so the path back to live is clear.

Supported marketplaces

Choose your channels. We handle the rest.

Capability varies per platform. Some channels we list to instantly, others rely on the marketplaceโ€™s own QC team after we submit on your behalf.

๐Ÿ”— Latching

Amazon supports latching your offers to existing products in their catalog.

Listing comes built-in with your Wherehouse plan

Starter includes 10 Auto Product Listings a month, Growth 25 and Retail 100, then R5 per listing. Unused listings do not roll over. A repricing plan includes everything in Starter, including the 10 listings. The only thing we need is a source of product data to work from, so listing sits inside the plan that connects to your ERP, online store or existing marketplace accounts.

At this stage we donโ€™t offer listing as a standalone, isolated service, and honestly, why would you want it that way? Running listing without syncing stock and orders opens up the risk of overselling and missed orders. One platform, one workflow, from list to live to selling.

The work doesnโ€™t end at listing, and neither does Wherehouse

Once youโ€™re live, the same platform that listed your products keeps them in sync, captures the orders that come back, and gives you a single view across every channel you sell on.

Stock stays accurate

Stock levels from your ERP or store push to every connected marketplace, so you donโ€™t oversell.

Orders flow back

Marketplace orders land in your ERP or accounting system automatically. No retyping, no missed picks.

One dashboard

See sales, top SKUs, real profitability and listing status across every marketplace in a single view.

Price & reprice

Push prices from your ERP and, where applicable, automate Buy Box repricing within your guardrails.

Built for brand owners and distributors

  • โœ“ Your existing product data is the source of truth. We shape it for each channel, we donโ€™t ask you to re-author it.
  • โœ“ Paste in your SKUs and the system does the rest. Hundreds or thousands of products go through in one go, marketplace by marketplace.
  • โœ“ Marketplace-specific rules, attribute mappings and category trees handled for you. No learning each platformโ€™s seller portal in detail.
  • โœ“ Errors and rejections surfaced in plain language with the exact field to fix, not a CSV of cryptic codes.

Quick time to value

For instant-list channels (Bobshop and Loot), you can be live and selling new SKUs within days of onboarding.

For AI-enriched channels (Takealot, Makro, and Leroy Merlin), we submit on your behalf and track approvals all the way through. The QC turnaround depends on the marketplace, but our success rate is very high because the listings already arrive in their preferred shape.

๐Ÿ’ต Pricing

No per-channel, per-user or per-SKU fees.

Subscriptions are billed monthly. You can cancel at any time.

Tracking & Sync

Every plan includes unlimited connected sales channels. Growth and Retail add ERP, accounting and inventory integrations.

Included on every plan
Unlimited orders and products tracked

These save you time

These make you more money

Track

Starter

R399
per month, incl. VAT

For sellers who want every channel in one view alongside the tools to succeed.

Every feature mentioned above
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders
Orders synced
10 Auto Product Listingsper month then R5 per listing
Retailer integrations
API access
Supplier feed integration

14-day free trial. Self onboarding with customer support. Cancel anytime.

Sync
Recommended

Growth

R1,099
per month, incl. VAT

For sellers who run an ERP, accounting or inventory system and want orders and stock to flow into it.

Everything in Starter
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
300 Orders syncedper month then R4.40 incl. VAT per extra order
25 Auto Product Listingsper month then R5 per listing
Add retailer integrations R750 / month each
Supplier feed integration

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Scale

Retail

R4,799
per month, incl. VAT

For brands and distributors supplying retailers, or syncing more than about 1,100 orders a month.

Everything in Growth
Connect unlimited sales channels TakealotMakroAmazonShopifyWooCommerce and
Sync pricing, stock and orders Connect to your ERP, accounting and inventory systems (including Cin7ZohoUnleashedSageXero and )
2,500 Orders syncedper month No order overage Need more?
100 Auto Product Listingsper month then R5 per listing
2 Retailer integrations included YuppiechefSuperbalist and then R750 / month each

14-day free trial. Dedicated onboarding consultant, at no charge and with no setup fee. Pay once you are live. Cancel anytime.

Full comparison

Every feature, across all three plans.

Starter
R399
Growth
R1,099
Retail
R4,799
These save you time
Unlimited
Unlimited
Unlimited

Sell on every marketplace your customers already use, and add the next one without a new per-channel fee.

Connect every marketplace you sell on. There is no per-channel fee. No limit on seller accounts. You can connect multiple accounts on the same channel, such as more than one Takealot or Shopify account.

Amazon
BigCommerce
Bobshop
Commerce7
Ecwid
Leroy Merlin
Loot
Magento
Makro
Shopify
Takealot
WooCommerce
Unlimited
Unlimited
Unlimited

See every order from every channel in one place, so nothing sits unseen in a seller portal.

Orders come into the Wherehouse dashboard for a central overview and management.

Unlimited
Unlimited
Unlimited

Your whole catalogue lives in one place, so you manage what you sell without jumping between marketplaces.

Products come into the Wherehouse dashboard so the whole catalogue sits in one place for overview and management.

Unlimited
Unlimited
Unlimited

Grow the range as far as the demand goes. A bigger catalogue does not mean a bigger bill.

No cap on the number of products you track in Wherehouse.

Unlimited
Unlimited
Unlimited

Give warehouse, finance and support the access they need, without paying for every extra person.

Add your whole team to the dashboard, with fine-grained access control for each user. There is no per-user fee.

โ€”
300 included
then R4.40 incl. VAT each
2,500 included
No overage
Need more?

Orders land in the systems you already run, so the team stops retyping them and stock stays accurate.

Orders synced through your integrations into the systems you already use. Growth includes 300, then R4.40 incl. VAT each. Retail includes 2,500 with no order overage.

Included
Included
Included

Stop logging into each marketplace to see how the day is going. One view covers orders, products and performance, at your desk or on your phone.

All your sales channels are consolidated into a single global overview. Orders, products and analytics sit in one place, including on mobile.

Included
Included
Included

An executive summary of everything you need each day, delivered straight to your phone on WhatsApp at a time you set.

Included from Starter.

โ€”
Included
Included

Keep the system you already trust as the source of truth. Pricing, stock and orders stay in step, so you stop double-handling and stop overselling.

Connect to your ERP, accounting and inventory systems. Included on Growth and Retail.

Cin7 Core
Dear Inventory
inFlow Inventory
IQ Retail
Mintsoft
Odoo
Quickbooks Online
Sage 300
Unleashed
Vend
Xero
Zoho
โ€”
R750 / month each
2 included
then R750 / month each

Retailer purchase orders come in on their own, and on the retailers that support it, stock updates too. You stop retyping POs.

We sync the retailer purchase order, and stock where that retailer supports it. Examples include Amazon Vendor, Superbalist, Takealot Supplier, Yuppiechef. Add them on Growth for R750 a month each. Retail includes 2, then R750 a month for more.

Yuppiechef
Amazon Vendor
Superbalist
Takealot Supplier
โ€”
Included
Included

Build the workflow you actually want. Pull orders, products and Buy Box data into the tools your team already uses, and push updates back.

Read orders, products and buy box data, and push updates, from the developer docs. Included on Growth and Retail.

โ€”
โ€”
Included

Sell what you do not hold on the shelf. Supplier stock and prices update themselves, so you can promise a date you can keep.

Sync stock and pricing values directly from supported suppliers. Included on Retail.

Agrinet
Amrod
Axiz Digital
Esquire
Google Merchant Center Feed
Jasani
Meta Shopping Feed
Mustek
Pinnacle
Pricecheck
Rectron
Syntech
Tarsus
CSV
JSON
Google Sheets
Excel
FTP
XML
Included
Included
Included

Start from the spreadsheet you already have. Bring products and costs in, and take your data back out whenever you need it.

Bring products, costs and updates in from a spreadsheet, and export your data back out. Included on every plan.

โœ…
โœ…
โœ…

Know what to reorder and what is stuck, across every channel, before a stockout or a dead product costs you.

See stock, movement and what needs attention across your channels in one report.

โœ…
โœ…
โœ…

Ask the question in the chat you already have open. ChatGPT or Claude answers from your live catalogues, so the answer is there when you need it.

Ask ChatGPT or Claude about your live catalogues. Included from Starter.

โœ…
โœ…
โœ…

Send a proper invoice with the order, without rebuilding it in another tool.

Create customer invoice PDFs from your orders.

These make you more money
10 included
per month, then R5 each
25 included
per month, then R5 each
100 included
per month, then R5 each

List the products you have been putting off on the other marketplaces you already sell on. Every item still unlisted is a sale you are missing. We have seen sellers double their total GMV by getting everything listed.

Auto Product Listings included each month. Starter includes 10, Growth 25 and Retail 100. Unused included listings do not roll over. After that, listings are R5 each and can be topped up at any time. Top-ups roll over.

Choose a repricing plan
Add a repricing plan
Add a repricing plan

The seller in the Buy Box gets the order. Automated repricing keeps you there when competitors move, without someone watching prices all day.

A repricing plan includes everything in Starter. Growth and Retail do not include repricing, so add a repricing plan alongside.

โœ…
โœ…
โœ…

See which products and channels actually make money while you can still act on it, not in a report next month.

A live view of sales, fees and profit across your channels, in the Wherehouse dashboard.

โœ…
โœ…
โœ…

A sale only counts if money is left after fees. See cost, fees and profit together so you stop selling products that quietly lose money.

Fees, cost prices and net profit, so you can see what actually makes money.

โœ…
โœ…
โœ…

Customers tell you what to fix and what to push. Spot the products earning trust, and the ones costing you the next sale.

See ratings and what customers are saying, per product or across the account.

โœ…
โœ…
โœ…

Returns are a pattern, not a pile of tickets. See why products come back so you can fix the listing, the product, or the promise.

Track returns and the reasons behind them in the Wherehouse dashboard.

โœ…
โœ…
โœ…

Marketplace stock goes missing. Find what you can claim back and follow it through, so lost units become money in the account again.

Spot Takealot stock you can claim back, and follow the claim from the dashboard.

Need more than 2,500 orders synced?

Syncing more than 2,500 orders a month? We'll tailor a plan and fix the price for 12 months, so your billing stays predictable.

Automated Repricing

Dominate the Buy Box with our automated repricing tool. Set your rules and let us do the rest.

When bundled
200 Repricers

Includes everything in Starter

R549 incl. VAT
/ monthly
R4 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

500 Repricers

Includes everything in Starter

R1,499 incl. VAT
/ monthly
R2 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

1000 Repricers

Includes everything in Starter

R2,499 incl. VAT
/ monthly
R1.70 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

Our Repricer currently supports TakealotMakro

Frequently Asked Questions

Visit our ๐Ÿ“š documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at ๐Ÿ“จ [email protected]

How quickly can my products go live on a marketplace after I sign up? +
Where does Wherehouse get my product data from? +
What does the AI enrichment do exactly? +
Do I need an ERP or online store to use this? +
What happens after my products are listed? +
Does AI enrichment cost extra? +
What if a marketplace rejects a listing? +
Can you list a large catalogue in bulk? +
Can I sign up for product listing on its own? +